{"id":3043,"date":"2023-10-26T17:35:59","date_gmt":"2023-10-26T15:35:59","guid":{"rendered":"https:\/\/idealprint.it\/journal\/lo-storytelling-in-uno-spot\/"},"modified":"2026-03-24T11:16:26","modified_gmt":"2026-03-24T10:16:26","slug":"lo-storytelling-in-uno-spot","status":"publish","type":"journal","link":"https:\/\/idealprint.it\/en\/journal\/lo-storytelling-in-uno-spot\/","title":{"rendered":"Storytelling in a commercial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3043\" class=\"elementor elementor-3043 elementor-2485\" data-elementor-post-type=\"journal\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bdb488 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"7bdb488\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73e2493\" data-id=\"73e2493\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a799d95 elementor-widget elementor-widget-heading\" data-id=\"a799d95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Storytelling in a commercial<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cba8b15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cba8b15\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-029dbc1\" data-id=\"029dbc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4958790 elementor-widget elementor-widget-text-editor\" data-id=\"4958790\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To communicate oneself, one must first discover and then define oneself. This is the approach that IDP adopts with its clients, whoever they may be and whatever sector they belong to.<br \/><br \/>The process begins with the identification of at least three conceptual pillars that can best define the reality subject to this activity. Once identified, we proceed with the drafting of the storytelling, the backbone of all corporate communication.<br \/><br \/>In the commercial created for Gi. Di. Meccanica, we followed this path, starting with the synthesis of the 3 conceptual pillars underlying the storytelling, giving life to the new tagline:<br \/><br \/><\/p><p style=\"text-align: center;\"><strong>GI. DI. MECCANICA<\/strong><br \/><strong>co<\/strong>thinking \u2013 <strong>co<\/strong>making \u2013 <strong>co<\/strong>ldforming<br \/><br \/><\/p><p>Then, drawing inspiration from the relaunch video spot of Fiat, orchestrated and penned by Sergio Marchionne in 2007, we crafted the centerpiece of the commercial: an inspirational text, subsequently enriched with emotional images and video sequences, strictly in black and white.<\/p><p style=\"text-align: center;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad08524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad08524\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div 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elementor-col-100 elementor-top-column elementor-element elementor-element-5b274cf\" data-id=\"5b274cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-047c11c elementor-widget elementor-widget-text-editor\" data-id=\"047c11c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you enjoy our articles?<br \/>Subscribe to the newsletter!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4db7d1 elementor-hidden-mobile elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"d4db7d1\" data-element_type=\"widget\" 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