{"id":3341,"date":"2022-12-19T11:20:20","date_gmt":"2022-12-19T10:20:20","guid":{"rendered":"https:\/\/idealprint.it\/journal\/influencer-marketing\/"},"modified":"2026-03-24T11:08:38","modified_gmt":"2026-03-24T10:08:38","slug":"influencer-marketing","status":"publish","type":"journal","link":"https:\/\/idealprint.it\/en\/journal\/influencer-marketing\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3341\" class=\"elementor elementor-3341 elementor-1665\" data-elementor-post-type=\"journal\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5786b88 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"5786b88\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-776b3ab\" data-id=\"776b3ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8f784e elementor-widget elementor-widget-heading\" data-id=\"e8f784e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Influencer Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edb59e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edb59e7\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dad50a\" data-id=\"6dad50a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c31b974 elementor-widget elementor-widget-text-editor\" data-id=\"c31b974\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInfluencers, bloggers, YouTubers, followers\u2026 How often have we come across these terms, understanding their meaning but not fully grasping their real function?\n<br><br>\nLet\u2019s take a closer look at one of the key phenomena of this millennium: <strong>Influencer Marketing<\/strong>, which can be succinctly described as \u201ca form of marketing based on the influence that certain individuals have over people\u2019s purchasing decisions.\u201d\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33f5540 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33f5540\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52b2414\" data-id=\"52b2414\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0186a35 elementor-widget elementor-widget-text-editor\" data-id=\"0186a35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tToday, <strong>companies<\/strong> have started to include <strong>influencers<\/strong> in their marketing strategies, aiming to boost their brand\u2019s or a product\u2019s reputation by influencing customers\u2019 decisions. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8248810 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8248810\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-945aa0b\" data-id=\"945aa0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-978646f elementor-widget elementor-widget-image\" data-id=\"978646f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/influencer5.jpg\" class=\"attachment-full size-full wp-image-2756\" alt=\"\" srcset=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/influencer5.jpg 1440w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/influencer5-300x200.jpg 300w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/influencer5-1024x683.jpg 1024w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/influencer5-768x512.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d14a986 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d14a986\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b29ce4a\" data-id=\"b29ce4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-193d0ac elementor-widget elementor-widget-text-editor\" data-id=\"193d0ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFollowers have developed such a high level of trust in influencers that they almost blindly rely on their opinions.\n<br><br>\nBusinesses have learned to leverage the trust that influencers have built by assigning them the task of promoting or talking about their products. This type of communication is seen as credible by followers, who trust the recommendations given, as they are perceived as less self-promotional.\n<br><br>\nFor companies, influencers are viewed as valuable communication tools that can trigger online dynamics. They are seen as content creators whose role is to authentically share thoughts and moments on a daily basis. By doing so, influencers help make the context of a brand or product feel &#8220;familiar,&#8221; gradually building trust with consumers over time, leading them to endorse and recommend the products and companies they believe in.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38b3ac5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38b3ac5\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c2d6ee\" data-id=\"8c2d6ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e137c5 elementor-widget elementor-widget-image\" data-id=\"7e137c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/influencer3-1.jpg\" class=\"attachment-full size-full wp-image-2755\" alt=\"\" srcset=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/influencer3-1.jpg 1440w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/influencer3-1-300x200.jpg 300w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/influencer3-1-1024x683.jpg 1024w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/influencer3-1-768x512.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" 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elementor-field-group elementor-column elementor-field-group-field_d08815b elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_d08815b\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPrivacy\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_d08815b]\" id=\"form-field-field_d08815b\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_d08815b\">I have read and accepted the <a href=\"\/en\/privacy\">Privacy Policy<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-20 e-form__buttons elementor-sm-20\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" 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elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"c042ade\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;20&quot;,&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width_mobile&quot;:&quot;20&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuovo modulo\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"3341\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"c042ade\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-80 elementor-sm-80 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"INSERT YOUR EMAIL\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_d08815b elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_d08815b\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPrivacy\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_d08815b]\" id=\"form-field-field_d08815b\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_d08815b\">I have read and accepted the <a href=\"\/en\/privacy\">Privacy Policy<\/a><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-20 e-form__buttons elementor-sm-20\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Livello_1\" data-name=\"Livello 1\" viewBox=\"0 0 30 23.87\"><defs><style>      .cls-1 {        fill: #717070;      }    <\/style><\/defs><g id=\"Raggruppa_15\" data-name=\"Raggruppa 15\"><path id=\"Tracciato_23\" data-name=\"Tracciato 23\" class=\"cls-1\" d=\"M30,11.94l-11.12,11.93h-3.15l10.01-10.74H0v-2.39H25.74L15.74,0h3.15l11.12,11.94Z\"><\/path><\/g><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span 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