{"id":2890,"date":"2023-10-04T17:37:50","date_gmt":"2023-10-04T15:37:50","guid":{"rendered":"https:\/\/idealprint.it\/progetti\/gi-di-meccanica-40-anniversario\/"},"modified":"2024-05-31T14:19:08","modified_gmt":"2024-05-31T12:19:08","slug":"gi-di-meccanica-40-anniversary","status":"publish","type":"progetti","link":"https:\/\/idealprint.it\/en\/projects\/gi-di-meccanica-40-anniversary\/","title":{"rendered":"Gi. Di. Meccanica &#8211; 40\u00b0 anniversary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2890\" class=\"elementor elementor-2890 elementor-2423\" data-elementor-post-type=\"progetti\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf8495d elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"cf8495d\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d922c8\" data-id=\"2d922c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4357d28 elementor-widget elementor-widget-html\" 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gi. Di. Meccanica &#8211; 40\u00b0 anniversary<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87898b0 elementor-widget elementor-widget-heading\" data-id=\"87898b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">sector<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5791e4b elementor-widget elementor-widget-text-editor\" data-id=\"5791e4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMECHANICS, B2B\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdbf54 elementor-widget elementor-widget-heading\" data-id=\"7cdbf54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">request<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ffdd0 elementor-widget elementor-widget-text-editor\" data-id=\"c5ffdd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tto leverage the anniversary and celebrations tied to the 40th year of activity to initiate a rebranding and repositioning project, starting with the creation of a strong and identity-driven storytelling.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e30902 elementor-widget elementor-widget-heading\" data-id=\"1e30902\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">services<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ca0be elementor-widget elementor-widget-text-editor\" data-id=\"d4ca0be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSTRATEGY \/ identity \/ print \/ digital \/ photo \/ event \/ advertising \/ spot video \/ reportage video \/\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c7415 elementor-widget elementor-widget-heading\" data-id=\"b3c7415\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">project<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ddc035 elementor-widget elementor-widget-text-editor\" data-id=\"0ddc035\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gi.Di. Meccanica, a manufacturer of components for the sports and automotive sectors, chose IDP to embark on a marketing and communication journey that kicked off with the celebrations for its fortieth anniversary.<\/p>\n<p>To celebrate 40 years of activity, the company, with our support, organized two events in one, involving both the manufacturing plant and an exceptional location, Villa Brandolini D&#8217;Adda.<\/p>\n<p>We took care of every single aspect of both the event and its promotion, activating all areas of expertise: branding, event management, digital marketing, graphic design, and press office.<\/p>\n<p><em><strong>The Open Factory<\/strong><\/em><br \/>\nThe highlight of the project was the Open Factory that Gi.Di. Meccanica wanted to organize for the entire community. An &#8220;open doors&#8221; event that allowed visitors to enter the heart of the company, discover its working methods, and innovations. All supports were personalized and branded: stage, staff outfits, invitations, accreditation passes, speaker stations, as well as all logistics, hostesses, and service personnel, everything was coordinated by IDP.<\/p>\n<p>We worked on the concept of the event as a whole, starting from the logo and naming. To promote it, the visual was adapted to various online and offline media: an informative landing page dedicated to event registration, advertising in print media, LED billboards, newsletters, and digital campaigns. Additionally, press office work was completed, including invitations, pre and post-event press releases dedicated to relations with journalists.<\/p>\n<p><em><strong>The Gala Dinner<br \/>\n<\/strong><\/em>Villa Brandolini D\u2019Adda was the exceptional setting for the post-Open Factory party. The carefully planned setup created a soft and elegant atmosphere.<\/p>\n<div>The barn, illuminated with the colors of the visual, hosted the cocktail hour, accompanied by a live music performance.<\/div>\n<div>Later on, the open bar and dance floor brought energy to the evening.<\/div>\n<div><\/div>\n<div>The scenic &#8220;granary&#8221; allowed us to accommodate over 400 guests for the Gala Dinner. The evening was very beautiful and we had the pleasure to live many highlights: the screening of the spot produced by us, Dino Giusti&#8217;s speech, the cake cutting, and the employee awards ceremony.<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef6fa0 elementor-align-left elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"9ef6fa0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/idealprint.it\/en\/projects\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO PROJECTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2811,"template":"elementor_header_footer","class_list":["post-2890","progetti","type-progetti","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/progetti\/2890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/progetti"}],"about":[{"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/types\/progetti"}],"version-history":[{"count":10,"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/progetti\/2890\/revisions"}],"predecessor-version":[{"id":3124,"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/progetti\/2890\/revisions\/3124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/media\/2811"}],"wp:attachment":[{"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/media?parent=2890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}