{"id":2999,"date":"2022-12-13T14:47:57","date_gmt":"2022-12-13T13:47:57","guid":{"rendered":"https:\/\/idealprint.it\/progetti\/bluefarm\/"},"modified":"2024-05-31T14:17:45","modified_gmt":"2024-05-31T12:17:45","slug":"bluefarm","status":"publish","type":"progetti","link":"https:\/\/idealprint.it\/en\/projects\/bluefarm\/","title":{"rendered":"Bluefarm"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2999\" class=\"elementor elementor-2999 elementor-810\" data-elementor-post-type=\"progetti\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b47170 elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"5b47170\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-733203e\" data-id=\"733203e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98b4aa7 elementor-widget elementor-widget-image\" data-id=\"98b4aa7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1380\" height=\"975\" src=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_1.jpg\" class=\"attachment-full size-full wp-image-2652\" alt=\"\" srcset=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_1.jpg 1380w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_1-300x212.jpg 300w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_1-1024x723.jpg 1024w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_1-768x543.jpg 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4ba3c elementor-widget elementor-widget-html\" data-id=\"ee4ba3c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/780650561?h=5e87145b98&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen style=\"position:absolute;top:0;left:0;width:100%;height:100%;\"><\/iframe><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed90907 elementor-widget elementor-widget-image\" data-id=\"ed90907\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1380\" height=\"1817\" src=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_2.jpg\" class=\"attachment-full size-full wp-image-2653\" alt=\"\" srcset=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_2.jpg 1380w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_2-228x300.jpg 228w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_2-778x1024.jpg 778w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_2-768x1011.jpg 768w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_2-1167x1536.jpg 1167w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18aa77c elementor-widget elementor-widget-html\" data-id=\"18aa77c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"padding:56.14% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/780650604?h=c01f82bf36&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Sito Bluefarm\"><\/iframe><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-286f8d1 elementor-widget elementor-widget-image\" data-id=\"286f8d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1380\" height=\"920\" src=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_3.jpg\" class=\"attachment-full size-full wp-image-2654\" alt=\"\" srcset=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_3.jpg 1380w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_3-300x200.jpg 300w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_3-1024x683.jpg 1024w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_3-768x512.jpg 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ad437f elementor-widget elementor-widget-image\" data-id=\"9ad437f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"1005\" src=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_4.jpg\" class=\"attachment-full size-full wp-image-2655\" alt=\"\" srcset=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_4.jpg 1380w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_4-300x218.jpg 300w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_4-1024x746.jpg 1024w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_4-768x559.jpg 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3dfc2 elementor-widget elementor-widget-html\" data-id=\"6c3dfc2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"padding:55.65% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/780650582?h=1259f92702&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Restyling logo Bluefarm\"><\/iframe><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5414e3 elementor-widget elementor-widget-image\" data-id=\"c5414e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"803\" src=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_5.jpg\" class=\"attachment-full size-full wp-image-2656\" alt=\"\" srcset=\"https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_5.jpg 1380w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_5-300x175.jpg 300w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_5-1024x596.jpg 1024w, https:\/\/idealprint.it\/wp-content\/uploads\/2022\/12\/bf_5-768x447.jpg 768w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-878c6ee elementor-align-left elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-widget elementor-widget-button\" data-id=\"878c6ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/idealprint.it\/progetti\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">RITORNA AI PROGETTI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0f290fe\" data-id=\"0f290fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52ab717 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52ab717\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-31e14bc\" data-id=\"31e14bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6cb720 elementor-widget elementor-widget-heading\" data-id=\"a6cb720\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Bluefarm<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-566f926 elementor-widget elementor-widget-heading\" data-id=\"566f926\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">sector<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e22b1 elementor-widget elementor-widget-text-editor\" data-id=\"b1e22b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBEAUTY, B2B, B2C\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ed62d0 elementor-widget elementor-widget-heading\" data-id=\"0ed62d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">request<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5509e elementor-widget elementor-widget-text-editor\" data-id=\"eb5509e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tbrand repositioning\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689522f elementor-widget elementor-widget-heading\" data-id=\"689522f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">services<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae63b2 elementor-widget elementor-widget-text-editor\" data-id=\"7ae63b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tidentity \/ packaging \/ digital\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-935266a elementor-widget elementor-widget-heading\" data-id=\"935266a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">project<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9da7a68 elementor-widget elementor-widget-text-editor\" data-id=\"9da7a68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An articulated brand repositioning project. The first intervention focused on the logo, aiming to modernize it and make it more personal and identity-driven. The overall project developed in parallel between online and offline interventions. The website and all web marketing activities represented the most complex and articulated part of the digital project. As for the offline part, the interventions that required more effort were the creation of POP materials and the redesign of packaging, including informational documentation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f55d8 elementor-align-left elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"d6f55d8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/idealprint.it\/en\/projects\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO PROJECTS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2583,"template":"elementor_header_footer","class_list":["post-2999","progetti","type-progetti","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/progetti\/2999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/progetti"}],"about":[{"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/types\/progetti"}],"version-history":[{"count":10,"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/progetti\/2999\/revisions"}],"predecessor-version":[{"id":3118,"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/progetti\/2999\/revisions\/3118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/media\/2583"}],"wp:attachment":[{"href":"https:\/\/idealprint.it\/en\/wp-json\/wp\/v2\/media?parent=2999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}