AWG

AWG, a traditional manufacturer of LED lighting components active in the retail sector, but determined to penetrate the market of light designers. An engaging adventure that, however, concealed numerous pitfalls. Our commitment focused on the need to create and reinvent the company’s image. We concentrated on developing effective storytelling capable of conveying the strength of the AWG brand and its familiarity with the design concept. We then defined a simple, direct yet effective tagline, capable of representing the new company philosophy at its best. “Light is design” is the manifesto that AWG has adopted to speak to the community of light designers.