Bluefarm

An articulated brand repositioning project. The first intervention focused on the logo, aiming to modernize it and make it more personal and identity-driven. The overall project developed in parallel between online and offline interventions. The website and all web marketing activities represented the most complex and articulated part of the digital project. As for the offline part, the interventions that required more effort were the creation of POP materials and the redesign of packaging, including informational documentation.