Ca’ dei Falchi

For us at IDP, Ca’ dei Falchi was a challenging and engaging adventure. It began with the search for the company’s name, then moved on to crafting a storytelling approach that would fully embody the soul of the business while also conveying the decades-long expertise of its team—despite the company itself being very young.

In the later stages, the project touched every aspect of corporate communication: brand identity; physical and digital sales materials; labeling; packaging; design of the wine shop and its related point-of-purchase communication; event organization and other below-the-line activities; design and construction of the exhibition stand for Vinitaly; and the planning and execution of lead-generation and inbound-marketing campaigns.
It also included the creation of the website and both organic and sponsored social-media campaigns, with end-to-end content production (copy, images, and video).