Innovate within the groove of tradition: this was the request made by Tenuta Belcorvo.
Thus, the new image was born. An image capable of representing its identity, both as a company and as a family. Rethinking without overturning the corporate identity of a company is not easy, but we started with the strong awareness of wanting to reinvent it in a more modern and essential key, faithfully respecting tradition.
The principle that inspired us is the one that drives contemporary design, working by subtraction, simplification: removing the superfluous to achieve the essential.