An unconventional evening designed to transform the outdoor spaces of Parco Stella in Oderzo into a meeting place for automotive enthusiasts. IDP Design & Communication conceived and organised an event dedicated to customised and modified cars, attracting a large number of participants, visitors and families and involving the shopping centre’s customers in a dynamic and entertaining experience.
The main attractions were customised, sports and tuning cars displayed throughout the centre’s outdoor areas. Different models, lowered suspensions, aesthetic details and technical modifications created a highly varied exhibition in which every vehicle expressed the passion, research and care invested by its owner.
One of the most eagerly awaited moments was the “Two Step” competition, dedicated to finding the car with the best exhaust sound. The challenge delivered a strong visual and acoustic impact, generating great enthusiasm among the audience and turning the evening into a real show that highlighted the most emotional and engaging side of automotive culture.
The event also featured an area dedicated to automotive merchandise, including clothing, accessories and products inspired by the worlds of racing and motorsport. The experience was completed by a street food and beverage offering, with handcrafted burgers, beer and refreshment areas designed to encourage social interaction and allow visitors to enjoy the event for longer.
The initiative is part of the programme developed by IDP to animate and enhanceParco Stella. It was not simply a car exhibition, but an event format capable of bringing people together, providing entertainment and creating new opportunities for interaction between the shopping centre, the local community and different groups of automotive enthusiasts.
Did you enjoy our articles?
Subscribe to the newsletter!
