In this issue, PULSE presents a new project developed for PizzaGroup, a leading company in the design and construction of steel pizza ovens.
After a brief collaboration in 2017 that resulted in the design of their booth for the Host Milano fair, in early 2019, PizzaGroup entrusted us with the design of their new general product catalog.
In agreement with the client, and after a thorough market analysis, we decided that the project should embody and incorporate the following characteristics:
Personalization: The project should feel unique.
Highlighting the quality of the raw materials: The inherent value of the materials used in the products should be clear.
Global Italian Identity: The Italian essence of the company and its products should resonate globally.
Reflecting the company identity: The project needed to be in line with the concept of “The things we make make us.”
The feedback received from the market confirmed the success of our approach, validating that the best way to promote an image is by staying true to the idea that what you make defines who you are.
