Fair, fair, of mine… what’s the most beautiful booth in the land?

HostMilano 2019. Developing three booth projects for three exhibitors from three different industry sectors. A challenge? Definitely. Did we accept it? Of course!

It couldn’t have been any other way, because it’s impossible not to be captivated by this international event, which attracts exhibitors and visitors from every corner of the globe to Italy. But to stand out among the booths of hundreds of participating companies, one must have a key word: storytelling, which allows you to present your products within contexts—preferably design-focused—that can capture the attention of potential customers.
To achieve this, it’s essential to present yourself with an exhibit carefully designed down to the last detail and executed to perfection, supported by an efficient communication strategy.

This is an easily achievable goal when you collaborate with an agency that offers a wide range of expertise, capable not only of enhancing the unique qualities of each company but also of navigating the specific knowledge required in the trade fair world, including strategic, architectural, aesthetic, communicative, logistical, and, of course, marketing expertise.
Confident in our abilities, we accepted our personal challenge at Host 2019, where we supported three different business entities, each with specific communication and display needs:

PizzaGroup, a leading manufacturer of pizza ovens, active on the global market for years. HostMilano is their flagship event, and this year, they wanted to present themselves with a setup that prioritized communication and hospitality.

Mazzer, a company with 70 years of experience in producing coffee grinders, exporting its products to 90 countries worldwide, positioning itself as a leader in the restaurant sector. For Host 2019, they wanted their booth to reflect the prestige and fame they enjoy, with an architecture that highlighted their legacy.

Nitesco, a relatively young company making its second appearance at HostMilano. A producer of restaurant furniture, particularly metal tables and chairs, they needed a setup focused on showcasing the forms, functionality, and design of the new products being presented.

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