Transparency is not optional.
Consumers are increasingly seeking brands that embrace valid causes for the good of the planet. So no more empty promises, but concrete actions that fulfill positive missions where the customer can recognize themselves and identify with the brand.
Communicating authenticity will be essential, and influencer marketing is one of the tools to focus on: content generated by users, rather than by the brand itself, is what potential customers are looking for when choosing a brand.
Customizing communication: Absolutely! Personalization is one of the strengths of inbound marketing, and it’s expected to grow even more. Investing in technologies that allow intimate interaction with potential customers (such as personalized messages) can lead to a 20% increase in sales opportunities. Similarly, conversational chats (like Facebook Messenger) and chatbots will become increasingly indispensable for providing instant support at any time.
Online search techniques are changing. While voice searches are rapidly increasing (20% of mobile searches on Google are done via voice, and 71% of young people aged 18-29…), it’s clear that adapting to these new search behaviors is crucial for staying relevant in the digital world.
Voice Assistants and the Evolution of Search Engines
While today’s users effortlessly interact with Siri, Alexa, and Google Assistant, search engines themselves are becoming increasingly sophisticated and intelligent. Whatever the future of technology holds, adjusting the structure and quality of content will be essential to ensure that your website appears at the top of search results.