The Value of Sicam

This year marked the 10th edition of Sicam, the International Exhibition of Components, Accessories, and Semi-Finished Products for the furniture industry, which took place in Pordenone over four intense days.

Over 8,000 companies visited the fair, creating new opportunities for the 612 exhibitors.
Sicam continues to confirm itself as a key international event for the components and accessories sector in the furniture industry. Its constant growth makes it an event that is increasingly unmissable year after year.

Great anticipation surrounded this 10th edition, distinguished by an impactful novelty: the new Pordenone exhibition district, built specifically for Sicam and located in Hall 10.
The fair’s mission is to expand business horizons, with an increasing number of companies representing new demand and growth opportunities for players in the component and design sectors.

Beyond promoting the wood and furniture industry, Sicam also plays a significant role in the territorial marketing strategies of the Pordenone area.

Among the exhibitors at the fair was Unionplast, a company with which we have been collaborating for a long time. This company produces accessories and components for furniture, combining functionality and design, with 100% Italian-made products. This is why the biggest international kitchen brands, among others, have partnered with Unionplast.

As a Design & Communication agency, we have developed a new communication strategy for Unionplast to enhance its identity and distinguish it from its competitors. Following the support of our agency, Unionplast was also present at Interzum 2019 in Cologne, Germany, from May 21 to 24. For this event, we launched their new website.

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