Kerning and Tracking – The (Subtle) Art of Typographic Spacing
After kerning’s recent moment in the social-media spotlight—thanks to the epitaph on Pope Francis’ tomb—we decided to dive deeper into this “fine detail” of typography, which directly affects readability, visual balance and a project’s identity. Typography is not just about fonts; first and foremost, it’s about space. The way letters relate to one another, both […]
The Importance of a Well-Designed Stand
Participating in international trade fairs offers companies a unique opportunity to promote their brand, forge business relationships and showcase their excellence to a specialised audience. In this context, designing and building a welcoming, architecturally cutting-edge stand that fully embodies the corporate identity is crucial to the overall success of the trade-fair experience. The Importance […]
Corporate Communication: A Competitive Edge for SMEs
In an increasingly competitive and fragmented marketplace, corporate communication is no longer optional for Italian SMEs—it is a vital strategic asset. At IDP Design and Communication we know this well: far too often small and medium-sized enterprises underestimate the impact that a well-structured communication strategy can have on brand growth and reputation. SMEs are the […]
Accessibility in Web Design: An Essential Priority
Digital accessibility is the practice of designing websites, apps and content so that everyone can use them—including people with visual, auditory, motor and cognitive disabilities. According to the World Health Organization, more than one billion people worldwide live with a disability; ignoring their needs means excluding a significant share of the population from digital resources. […]
Storytelling in a commercial
To communicate oneself, one must first discover and then define oneself. This is the approach that IDP adopts with its clients, whoever they may be and whatever sector they belong to. The process begins with the identification of at least three conceptual pillars that can best define the reality subject to this activity. Once identified, […]
Celebrating 40 years by telling their own story
Today, knowing how to do things is important and almost taken for granted. Equally important but not so obvious is knowing how to communicate what one knows how to do. In some company stories, this aspect is constantly neglected, if not ignored altogether. This is the case with Gi. Di. Meccanica, a company rich in […]
SMEs: Online Communication… That Doesn’t Exist
“Wait, you don’t have a Facebook page yet? And no Twitter profile? Seriously, how can you expect to be noticed if you’re not on Instagram?” Every SME not yet present on social media has probably heard these questions—once, a hundred times, maybe a thousand. And eventually, yielding to the pressure of the social media wave, […]
HostMilano 2019: When Hospitality Feels Like Home
Five days of intense activity, between show-cooking sessions and conferences, navigating through hundreds of booths, surrounded by scents and flavors, and the irresistible allure of design. This is what HostMilano is all about—and so much more! The attraction of the most renowned fair in the foodservice and hospitality sector grows stronger with each edition. And […]
Fair, fair, of mine… what’s the most beautiful booth in the land?
HostMilano 2019. Developing three booth projects for three exhibitors from three different industry sectors. A challenge? Definitely. Did we accept it? Of course! It couldn’t have been any other way, because it’s impossible not to be captivated by this international event, which attracts exhibitors and visitors from every corner of the globe to Italy. But […]
“The things we make make us” – PizzaGroup Project
In this issue, PULSE presents a new project developed for PizzaGroup, a leading company in the design and construction of steel pizza ovens.After a brief collaboration in 2017 that resulted in the design of their booth for the Host Milano fair, in early 2019, PizzaGroup entrusted us with the design of their new general product […]
