Storytelling in a commercial
To communicate oneself, one must first discover and then define oneself. This is the approach that IDP adopts with its clients, whoever they may be and whatever sector they belong to. The process begins with the identification of at least three conceptual pillars that can best define the reality subject to this activity. Once identified, […]
Celebrating 40 years by telling their own story
Today, knowing how to do things is important and almost taken for granted. Equally important but not so obvious is knowing how to communicate what one knows how to do. In some company stories, this aspect is constantly neglected, if not ignored altogether. This is the case with Gi. Di. Meccanica, a company rich in […]
SMEs: Online Communication… That Doesn’t Exist
“Wait, you don’t have a Facebook page yet? And no Twitter profile? Seriously, how can you expect to be noticed if you’re not on Instagram?” Every SME not yet present on social media has probably heard these questions—once, a hundred times, maybe a thousand. And eventually, yielding to the pressure of the social media wave, […]
HostMilano 2019: When Hospitality Feels Like Home
Five days of intense activity, between show-cooking sessions and conferences, navigating through hundreds of booths, surrounded by scents and flavors, and the irresistible allure of design. This is what HostMilano is all about—and so much more! The attraction of the most renowned fair in the foodservice and hospitality sector grows stronger with each edition. And […]
Fair, fair, of mine… what’s the most beautiful booth in the land?
HostMilano 2019. Developing three booth projects for three exhibitors from three different industry sectors. A challenge? Definitely. Did we accept it? Of course! It couldn’t have been any other way, because it’s impossible not to be captivated by this international event, which attracts exhibitors and visitors from every corner of the globe to Italy. But […]
“The things we make make us” – PizzaGroup Project
In this issue, PULSE presents a new project developed for PizzaGroup, a leading company in the design and construction of steel pizza ovens.After a brief collaboration in 2017 that resulted in the design of their booth for the Host Milano fair, in early 2019, PizzaGroup entrusted us with the design of their new general product […]
“A Bouquet of Well-Sharpened Pencils”
In C’è posta per te, Tom Hanks once said that autumn made him crave “a bouquet of well-sharpened pencils.” I wonder if today’s students, surrounded by laptops, tablets, and interactive whiteboards, would appreciate something as tactile and almost vintage as wooden crayons. All things considered, it’s highly likely that Generation Z, who are already immersed […]
Towards the Future of Inbound and Content Marketing
Content, content, and more content! Created and distributed through different channels, tactics, and tools, content marketing will become even more crucial for communication. So, if you want to stand out, focus on the potential of inbound and content marketing. But what are the key elements to focus on in the near future?With a 70% growth […]
Influencer Marketing
Influencers, bloggers, YouTubers, followers… How often have we come across these terms, understanding their meaning but not fully grasping their real function? Let’s take a closer look at one of the key phenomena of this millennium: Influencer Marketing, which can be succinctly described as “a form of marketing based on the influence that certain individuals […]
The E-Bike World
Riding a bike is something we are taught from an early age: from using training wheels to the independence of a mountain bike. Recently, however, its usage and meaning have evolved: from a means of transportation and daily use to a tool for escaping, visiting both new and familiar places while being immersed in nature. […]
